Sunday, 17 June 2007

Online exhibition and conference

I receive almost daily invitations to online webinars, some of which are very good. I thought this was just another one, but it was not, it was a web exhibition and a number of different webinars:
http://events.unisfair.com/index.jsp?eid=182&seid=10
So far I have just had a quick walk through the exhibition hall, put some brochures and white papers in my briefcase..., and I attended a presentation by Forrester research on how companies are using different tools to communicate their message and develop customer loyalty in the B2B marketing process, it was very interesting, I recommend it to anyone who is interested in the changing face of B2B marketing.

The event was on 13 June, which unfortunately I missed, the experience is quite different on the day when you can ask questions to speakers, chat with other attendees or company representatives at the exhibition booths.

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