Supply Chain Magic

I keep a Google alert on myself (and others) (www.google.com/alerts) and today came a reference to an article in www.eventsreview.co.uk about supplier-customer relationships: http://eventsreview.co.uk/news/business/263/. It seems to be based on my paper "Supply Chain Magic", nicely edited, you should read it, or the original article on www.elling.no/blog/docs/scmmagic.doc.